Jacquelyn Lobel
Creative leadership and
audience-first storytelling.
I've spent most of my career inside media companies, at the overlap of publishing and advertising.
This experience has given me a unique perspective on how audiences discover, consume, and engage with content. It's also shaped how I think about storytelling, and how brands can become part of the conversation in a way that feels natural and relevant.
In my current role as Group Creative Director at Vox Media, I lead creative development for branded content across our editorial networks, including New York Magazine, The Cut, Eater, Vox, and The Verge.

My experience in documentary filmmaking and video production has given me a deep appreciation for both the craft of storytelling and the practical realities of bringing great ideas to life, as well as the importance of building the right team.
I strongly believe that the best creative work borrows as much from editorial as it does from advertising: understanding what people care about and creating something worthy of their attention.