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Creative leadership and

audience-first storytelling.

I've spent most of my career inside media companies, at the overlap of publishing and advertising.

 

This experience has given me a unique perspective on how audiences discover, consume, and engage with content. It's also shaped how I think about storytelling, and how brands can become part of the conversation in a way that feels natural and relevant.

In my current role as Group Creative Director at Vox Media, I lead creative development for branded content across our editorial networks, including New York Magazine, The Cut, Eater, Vox, and The Verge.

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My experience in documentary filmmaking and video production has given me a deep appreciation for both the craft of storytelling and the practical realities of bringing great ideas to life, as well as the importance of building the right team.

 

I strongly believe that the best creative work borrows as much from editorial as it does from advertising: understanding what people care about and creating something worthy of their attention.

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