Jacquelyn Lobel
Branded Content Creative
Feature length documentary celebrating the legacy of the eponymous art and hip hop roadshow that began as a local art event in Atlanta in 2004 and is now in its twentieth year. Art, Beats + Lyrics (AB+L) has grown into a national platform for visual artists and musicians to showcase their creativity, touring in major cities across the U.S. year after year. Directed by Bill Horace and produced by Vox Creative and Cult Creative, in association with Jack Daniel’s Tennessee Honey, the film chronicles the lead-up to AB+L’s milestone twentieth anniversary tour. Shortlisted for Sundance BrandStorytelling 2025 and has been screened at festivals across the country.
Alfa Romeo partnered with Vox Media to celebrate the spirit of indulgence and introduce the all-new 2024 Tonale. Renowned for their commitment to craftsmanship and performance, Alfa Romeo pushes the boundaries of design which made for the perfect collaboration with style and beauty icon Jackie Aina.
Custom content for Jack Daniel's, spotlighting their partnership with Art, Beats + Lyrics: an immersive art exhibition and hip hop festival that celebrates and promotes new artists. Founded in Atlanta in 2004, AB+L and has since grown into a nationally recognized platform that brings together creators and fans from cities across the US.
Multichannel content program that pulls back the curtain on the filmmaking process and showcases how creatives can utilize WeTransfer's newest product offerings to bring their ideas to life. Featuring artist Sarah Bahbah.
In partnership with Starbucks, Vox developed the Human Kind Film Festival – a digital destination to promote new voices in film – and selected three documentary filmmakers to create short films inspired by the theme of kindness.
Began as a multi-city event series featuring a real life, custom-designed tiny house, and pivoted during COVID to become a fully virtual experience. The IKEA Tiny Home Project is a digital destination that promotes sustainable living and offers a 360 interactive tour of the house, original articles, and custom video and photography.
Original short documentary hosted by actor/activist Nina Dobrev and directed by Maya Albanese. The film shines a light on marine mammal entanglement and shows how Dell's technology can be leveraged to help tackle the environmental challenges facing our oceans.
Custom content hub targeted at small business owners and highlighting the many ways in which PayPal can help them run their businesses. Comprised of original articles, photography and video content created specifically for the campaign, as well as existing and syndicated content.
Animated explainer video and article that reveals the dark side of the convenience food industry and positions Daily Harvest as a healthier alternative to many ready-to-eat products on the market.
Campaign celebrating the art of the Japanese highball. Comprised of a custom docu-style video profiling a renowned Japanese chef and his take on the iconic cocktail, as well as recipe content and thumb-stopping social assets.
Animated explainer video that explores how a groundbreaking new therapy can be used to treat the root cause of certain genetic diseases.
Custom video series promoting The Frame TV. Hosted by celebrity designer Jeremiah Brent, every episode challenges Brent to decorate a room from scratch while utilizing the TV as the focal point of each space.
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