Jacquelyn Lobel
IKEA x Curbed

Began as a multi-city event series featuring a real life, custom-designed tiny house, and pivoted during COVID to become a fully virtual experience. The IKEA Tiny Home Project is a digital destination that promotes sustainable living and offers a 360 interactive tour of the house, original articles, and custom video and photography.

In partnership with Starbucks, Vox developed the Human Kind Film Festival – a digital destination to promote new voices in film – and selected three documentary filmmakers to create short films inspired by the theme of kindness.
PayPal x The Verge

Custom content hub targeted at small business owners and highlighting the many ways in which PayPal can help them run their businesses. Comprised of original articles, photography and video content created specifically for the campaign, as well as existing and syndicated content.